WHY IT MATTERS
Picking up litter is where it starts - not where it ends
It transforms culture, because waste shifts from an environmental issue to a shared human responsibility.
It builds community. Working shoulder to shoulder rebuilds trust across ages, backgrounds and postcodes. It gets policymakers listening. When enough people show they care, stronger waste policies follow.
It's good for you. Fresh air, activity, and the satisfaction of making a real difference.
It brings hope and proof that individual action adds up to global change.
Our Environmental Mission
Why Strive for Five?
Because science says it's the tipping point. When 5% of a population commits to a behaviour, it becomes the norm - littering turns into the anomaly, caring into the default.
Who We are
World Cleanup Day UK coordinates World Cleanup Day in the UK and is also a member of the international Let’s Do It World network. It is a project of the Skill Mill.
Digital Cleanup Day UK coordinates Digital Cleanup Day in the UK and is also a member of the international Let’s Do It World network. It is a project of the Skill Mill.
The Skill Mill is the host of World Cleanup Day UK and Digital Cleanup Day UK. Its core mission is to employ and train young ex-offenders to carry out environmental improvement projects across the UK in partnership with local authorities and others, leading to positive social and environmental outcomes.
Let’s Do It World is the international coordinating body for World Cleanup Day, its flagship project, as well as Digital Cleanup Day. It is one of the world’s largest environmental networks, with active leaders and teams tackling the global waste problem in 190 countries.
A Global Approach
World Cleanup Day is a global network which unites people across the world in a shared vision and simultaneous action towards it.
Why is this important?
The environment is something we all have in common: it is our collective responsibility.
Doing something together and contributing to a global movement has big impact. It’s great to know that you are one of 25 million people all working towards the same goal, picking up thousands of tonnes of waste.
The more of us that can work together to figure out the best solutions, the better.
We can learn from each other. Other countries are better at this than the UK, and sharing their experiences and practical tips about what works can help us to succeed.